Level 1
Foundations
Get a reliable flow of the right leads.
Tracking you can trust
Google Ads + Local Services
Google Business Profile
Automated reviews
For home service owners doing $400K–$3M
More Leads Won’t Fix a Broken Growth System.
Turn more of your local leads into profitable jobs without becoming a full-time marketer, sales manager and bookkeeper. I help owner-operated home service businesses build the lead flow, offer, sales process, follow-up and cash visibility to grow profitably and rely less on the owner.
Lake County, Ohio · Working directly with owners since 2022
$250 → $31
Cost per lead for a Lake County painting contractor
47 → 97
Five-star Google reviews for a tree service
$250 → $31
Cost per lead for a Lake County painting contractor
Feb vs Apr 2026
103
Local Services leads in one month for a tree service
June 2026
$13.75
Cost per tracked conversion for a 3-location golf cart dealer
Jun–Jul 2026
47 → 97
Five-star Google reviews for a tree service
To July 2026 · Google Business Profile
Client results tracked in Google Ads and Local Services Ads, 2026.
What owners run into
Sound familiar?
“Some months the phone rings off the hook. Some months it doesn’t.”
“I’m paying for leads, but I can’t tell you which ones turned into jobs.”
“We send estimates and never hear back.”
“I’m competing with guys who charge half what I do.”
“If I take a week off, sales stop.”
“I’ve hired agencies before. I never knew what I was paying for.”
Every one of these is a system problem, not a marketing problem.
Pick your starting point
Where are you stuck?
The phone isn’t ringing enough
Lead flow is inconsistent or too expensive.
Fix the lead flow
Leads come in, but profit doesn’t
Missed calls, slow follow-up, quotes that go dark, pricing that leaves money on the table.
Fix the leak
The business still runs on me
You’re the marketer, salesperson, dispatcher and bookkeeper.
Get your time back
Not sure which?
What I believe
Ads don’t fail. Offers fail.
Most agencies sell you clicks and a monthly report. But leads are only the first link in the chain. If the offer is weak, the follow-up is slow, the pricing is off or nobody knows which leads turned into revenue, more ad spend just makes the leak bigger. I fix the chain from the first click to cash in the bank.
Get Found
Get the Call
Win the Job
Keep the Margin
Free the Owner
The offer
The Lead-to-Cash Growth System
One system, three levels. We start where your business is stuck and build from there.
Most owners start here
Level 2
Growth Partner
Turn more of those leads into profitable jobs.
Everything in Foundations, plus:
Offer and pricing strategy
Speed-to-lead and follow-up systems
A monthly strategy session with Trent
Level 3
Scale
Build a business that doesn’t run on you.
Everything in Growth Partner, plus:
Sales and operations automation
Owner dashboards and cash-flow visibility
Delegation roadmap
Results
What changed for owners like you
Lake County, OH
Painting contractor · Lake County, OH
Fixed the tracking, rebuilt the campaigns, then had a record month
Where they started
Early 2026. Calls and form leads were coming in, but Google Ads recorded one conversion for all of March. Cost per lead was about $250 in February.
What changed
Rebuilt tracking. Restructured Google Search and Local Services Ads. Launched an exterior-season campaign. Tightened targeting to the core service area. Kept review generation running.
$250 → $31
Cost per lead, Feb vs Apr 2026
Tracked in Google Ads / LSA
Painesville, OH
Tree service · Painesville, OH
R.A. Grounds Management
Where they started
The business needed a steady flow of qualified tree-work calls without relying on word of mouth.
What changed
Local Services Ads first. Google Business Profile optimization. Automated review requests. Sales consulting.
103
Local Services leads, June 2026
Tracked in Local Services Ads
47 → 97
Five-star Google reviews, to July 2026
Google Business Profile
3 locations, Ohio
Golf cart dealer · 3 locations · Ohio
Hartville Golf Carts
Where they started
Nobody knew what was really working. Every campaign ran on automated Performance Max.
What changed
Cleaned up conversion tracking in April 2026, then rebuilt the campaign structure.
$13.75
Cost per tracked conversion, Jun–Jul 2026
Tracked in Google Ads
2022
Why work with Trent
You work with the owner, not an account manager.
Background in complex sales. Started in 2022 with one Lake County painting contractor, still a client today. I take on a limited number of partners so I can be in the numbers with you every month.
Straight talk
Is this a fit?
This is for you if
You run an owner-operated home service business doing roughly $400K–$3M.
You can take on more work.
You’ll look at the numbers with me.
You want a partner, not a vendor.
This is not for you if
You want the cheapest option.
You’re pre-revenue.
You won’t answer the phone or follow up on leads.
You want guaranteed results without changing anything.
Not ready to talk? Score your business.
The Lead-to-Cash Leak Scorecard: 5 minutes, 5 areas, shows where you’re losing jobs.
Find out where your growth is leaking.
Tell me where the business is stuck. I’ll tell you what I’d fix first, and whether I’m the right person to fix it.
20 minutes. No pitch deck. If we’re not a fit, I’ll tell you.