Client Results

What Changed When We Fixed the System Behind the Ads

Real numbers from real local businesses. Every figure shows its time period and where it was measured.

How to read these numbers
Lead and cost figures are tracked in Google Ads or Google Local Services Ads. Sales figures are reported by the client. Results depend on the business, market and how fast leads are worked.

Four businesses

Same pattern every time: fix the system, then spend.

Lake County, OH · Client since 2022

Painting · Lake County, OH

Four Seasons Interior & Exterior Painting

Starting problem

Early 2026. Calls and form leads were coming in, but Google Ads recorded one conversion for all of March. Cost per lead was about $250 in February.

Diagnosis

Conversion tracking was broken, so the account was spending blind. One keyword was eating over half the search budget with zero leads.

What we changed

Rebuilt tracking. Restructured Google Search and Local Services Ads. Launched an exterior-season campaign. Tightened targeting to the core service area. Kept review generation running.

Measured result

~$31

from ~$250 in Feb 2026

Cost per lead

April 2026 · Tracked in Google Ads / LSA

~60

Google leads in one month

April 2026 · Tracked in Google Ads / LSA

~$160K

Sales in a record month

April 2026 · Reported by client

Google reviews: 150 → 171, 5.0 stars (by July 2026)

Ads outranked national franchise competitors in Google's auction insights

What it meant for the business

Lower lead cost created more opportunities, and the full system turned them into the best sales month in company history. The marketing budget went up because the numbers justified it.

Painesville, OH

Tree Service · Painesville, OH

R.A. Grounds Management

Starting problem

The business needed a steady flow of qualified tree-work calls without relying on word of mouth.

What we changed

Local Services Ads first. Google Business Profile optimization. Automated review requests. Sales consulting.

Measured result

103

Local Services leads at $32.76 each

June 2026 · Tracked in Google LSA

78–91

Local Services leads at ~$30 each

April 2026 · Tracked in Google LSA

from 47

Five-star Google reviews

By July 2026 · Google Business Profile

What it meant for the business

Lead flow outgrew capacity. The conversation moved from “more leads” to hiring and answering every call. That’s the lead-to-cash chain in action.

3 locations, Ohio

Golf Cart Dealer · 3 locations, Ohio

Hartville Golf Carts

Starting problem

Nobody knew what was really working. Every campaign ran on automated Performance Max.

Diagnosis

The account counted page views as conversions: 103 of 189 reported “conversions” were page views.

What we changed

Cleaned up conversion tracking in April 2026, then rebuilt the campaign structure.

Measured result

$13.75

from $21.70 in Apr 2026

Cost per conversion

Jun 13–Jul 12, 2026 · Tracked in Google Ads

197

from ~100 in Apr 2026

Conversions

Jun 13–Jul 12, 2026 · Tracked in Google Ads

$8.33

Best campaign, per conversion

Tracked in Google Ads

June 2026: 191 conversions at $14.63

Tracked conversions include calls, forms and key site actions.

What it meant for the business

Once the data was honest, budget could move to what worked, and cost per conversion fell by more than a third.

Mentor, OH

Golf Cart & Trailer Dealer · Mentor, OH

Mentor Golf Carts & Trailers

Starting problem

Ad budget was going out, but not all of it was producing calls.

Diagnosis

One campaign was spending budget without producing calls.

What we changed

Paused the wasteful campaign and moved its budget to the campaigns that drove phone calls.

Measured result

~48

Phone-call conversions, nearly doubled

June 2026 · Tracked in Google Ads

~$56

Per phone-call conversion

June 2026 · Tracked in Google Ads

All conversions counted are phone calls.

What it meant for the business

Sometimes growth comes from cutting, not spending more.

More client results

Websites, search and ads, measured the same way.

Every result below names the business, the time period and the tool the numbers came from. Results delivered with Best Website Builder Group say so.

Four Seasons Paint Co.

Starting point: In 2022, Four Seasons was two painters, Trevor and RJ, doing about $110,000 a year. They were great at the work, but…

~$1MAnnual revenue, on pace for 2026, from about $110K in 2022

~30Qualified Google leads per month

Lighthouse Local Growth Partners

What Changed When We Fixed the System Behind the Ads

Same pattern every time: fix the system, then spend.

Four Seasons Interior & Exterior Painting

R.A. Grounds Management

Hartville Golf Carts

Mentor Golf Carts & Trailers

Websites, search and ads, measured the same way.

Why we include local dealers

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