• Lake County, Ohio · Serving home service businesses across Northeast Ohio and beyond.
Lighthouse Local
Growth Partners
Book a Free Call
  1. Home
  2. Client Results
  3. Aero NextGen

Client Result · B2B & Technology

Aviation Marketplace Website Design: From a Webflow Site That Wasn’t Working to a Platform That Ranks, Matches and Syncs Itself

Aero NextGen is a vendor-neutral matching platform for airlines, MROs, OEMs and distributors. We moved it off Webflow, rebuilt it on WordPress, and gave it a vendor directory of 485 profiles that update themselves every day from Airtable. One month after launch, its ranking keywords had doubled.

Book a Free 20-Minute Call See the Numbers

Aviation Technology Marketplace · B2B Aviation · Launched August 2026 Delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners Last updated Oct 21, 2026

How to read these numbers
This result was delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners. Rankings and traffic come from Semrush, Google Search Console, Google Analytics or Ubersuggest, named with each number. Sales and lead figures are reported by the client. Results depend on the business, market and how fast leads are worked.

The short version

Problem, diagnosis, fix, measured result.

The Aero NextGen homepage with two pilots holding a tablet in a hangar under the headline Match your aviation operations with vetted software and services Aviation · Launched August 2026

Aviation Technology Marketplace · B2B

Aero NextGen

Starting problemThe old Webflow site could not keep up with the idea. Every vendor page was built by hand, the same capabilities block sat on every profile, the directory could not be searched or filtered, and growing from dozens of vendors to hundreds meant hundreds of manual edits. In January 2026, Google ranked the whole site for just 82 keywords.
DiagnosisAviation buyers are engineers, operators and executives who trust precision. The platform needed a website that looked like the leader in its category, a structure built for Google and AI assistants, and a system that could publish and update hundreds of vendor profiles without a person touching each one.
What we changedA rebuilt homepage engineered to send visitors to the Solution Finder quiz, a searchable directory of 485 vendors, professional profiles for claimed and unclaimed listings, and a custom WordPress plugin that pulls vendor data from Airtable and publishes it to the site every morning, safely, with preflight checks and rollback.

Measured result

2xfrom 241 at launchRanking keywords in one month483 by Sept 2026 · Semrush
+174%Estimated organic traffic, month after launchSemrush · October 1, 2026
485Vendor profiles updated daily from AirtableLive directory
  • 1.81K clicks and 465K impressions, April to October 2026 (Google Search Console)
  • 35 pages cited by Google AI Overviews, AI Mode and ChatGPT (Semrush)
What it meant for the business

A successful website is not something built to look good. It is a strategy, executed with precision. Aero NextGen went from a site nobody could find to one that search engines and AI assistants read every day, with a pipeline of blogs, technology pages and campaign landing pages still growing.

The Aero NextGen Solution Finder quiz, step 1 of 5, with 480 vetted providers and sector options

Where it started

A big idea on a site that couldn't carry it.

Aero NextGen helps aviation companies find the right software and services: ERPs, maintenance systems, parts platforms, consultants and more. Answer a three-minute quiz, and a matching engine returns a shortlist of vetted providers built for your operation.

The homepage now opens with the promise and the process side by side: match your operation with vetted software and services, then three steps to a shortlist. A Get My Free Shortlist button sits in the banner and the header, trust badges confirm it is free, vendor-neutral and aviation-native, and a logo wall from Pratt & Whitney to Delta, Emirates and Bombardier backs it up.

The Meet the Vendors directory with a category filter, name search and cards showing 12 of 485 vendors

The build

Built like the leader in its category.

Meet the Vendors is a custom directory with live search, a category filter and paging, built as a shortcode so it can drop into any page. Every card carries the vendor's logo, a short summary, its solution categories, the year it was founded, its headquarters, its reach and its ratings, with a button to the full profile.

Every vendor gets a full profile: a dark hero with logo, status, summary and solution tags, a key facts bar, and a claim card for unclaimed listings. Claimed and unclaimed listings share the same design, so the directory always looks complete, while contact and pricing details stay hidden until a vendor verifies.

  • Live search and filters across every solution category in aviation.
  • Add your profile, free, for any vendor not yet listed.
The Quantum Control vendor profile with a dark hero, solution tags, key facts and a claim listing card

The engine

A website that updates itself.

Right after launch, Aero NextGen pivoted to a marketplace run from Airtable. Instead of starting SEO, we built a custom WordPress plugin that pulls vendor data from their Airtable base and publishes it to the site every day. Every active vendor record becomes a live profile page, updated in place every morning. Existing pages are matched by record and slug and adopted, so indexed URLs keep their rankings.

It is safe by design: a safe mode, preflight checks, paced builds and a rollback for anything the sync created, so production never breaks. Deactivated vendors go to draft instead of the trash, expiring Airtable files stay out of the sync, and the team gets one digest of new pages that need logos and images.

Line chart of ranking keywords for aero-nextgen.com: 82 on the old Webflow site in January 2026, 241 at the August launch, 483 in September

The results

The pages we changed most ranked best.

Rewriting templates and hundreds of vendor pages right after launch is exactly what search engines are supposed to punish. Instead, Semrush counted ranking keywords go from 241 in August to 483 in September, and estimated organic traffic jump 174%. Ubersuggest independently shows keywords rising from 113 to 330 in the same month. The vendor profiles we rebuilt most often are the pages now ranking for names like Quantum Control, Flightman and InfoTrader.

Search Console shows 1,810 clicks and 465,000 impressions from April to October, both climbing sharply from launch. Google Analytics 4 recorded 13,000 active users from July 1 to October 4, up 81.8%, with key events up 127.9%. Ahrefs puts the domain rating at 21 with referring domains up by 540 to 1,100 and site health at 95.

Microsoft Clarity AI bot activity for the last 60 days: 84.47K requests, 14.76 percent of total traffic

AI search

Built to be recommended.

A directory of 485 structured vendor profiles is exactly what AI assistants read when someone asks which aviation ERP to choose. In the last 60 days AI crawlers made 84,470 requests to the site, 14.76% of all traffic, led by Meta, Microsoft, OpenAI, Anthropic and Perplexity. ChatGPT, Claude and Perplexity sent 26 referrals in the same window, and Semrush counts 35 pages cited by Google AI Overviews, AI Mode and ChatGPT.

The expansion continues: an Aviation & MRO Technology Solutions hub mapping 68 solution categories, a journal publishing buyer guides twice a month, and an As Featured In section with 17 publications that feeds the press and referral traffic coming in from FlightGlobal and Aviation Business News. The Solution Finder quiz is the most visited page on the site, ahead of the homepage, which is exactly where the design was built to send people.

At a glance

Aero NextGen, the engagement in brief.

Client

Aero NextGen

Industry

Aviation software and services

Audience

Airlines, MROs, OEMs, distributors and business aviation operators

Platform

WordPress with a custom Airtable sync plugin, moved from Webflow

Launched

August 2026

What we do

Aviation marketplace website design, a 485-vendor directory, daily Airtable sync, technology hub, journal and AI search readiness

More client results

Same pattern, different business.

Fix the system first, then spend. Here are three more that prove it.

See all Client Results

Craft Roofing Services

Starting point: Cleveland has no shortage of roofing companies. Storm chasers, national brands and decades-old family names all fight for the same searches every…

61xRanking keywords, from 2 in May 2026
4Months from first ranking to 123 keywords

With Best Website Builder Group

Read the result

Healing Hydration & Wellness

Starting point: Healing Hydration brings IV therapy to its clients: vacationers recovering in a hotel room, guests before a wedding, locals who want a…

17xRanking keywords, from 105 in Apr 2024
2,962Estimated organic visits in a month

With Best Website Builder Group

Read the result

Wickliffe Auto Body

Starting point: Lakeland Boulevard is lined with places to fix a car: dealership body shops, national collision chains and independent garages within minutes of…

1,045Estimated organic visits in a month
2 yrsOf 640 to 1,045 visits every month

With Best Website Builder Group

Read the result

Want numbers like these? Let's look at yours.

Bring your last few months of leads and sales. We'll find where the system is leaking before you spend another dollar on ads.

Book a Free 20-Minute Call (440) 207-0715

20 minutes. No pitch deck. If we're not a fit, I'll tell you.

Scroll to Top