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Chimney Company SEO: From a Hacked Website to 5,254 Keywords Across Northeast Ohio

A chimney, fireplace, masonry and cleaning contractor in Mentor-on-the-Lake came in with a hacked website throwing fatal errors. Fourteen months later it ranked for 5,254 keywords, twenty times where it started, and drew more than 14,000 Google clicks.

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Chimney & Home Services Contractor · Mentor-on-the-Lake, OH Mentor-on-the-Lake, OH · Dec 2024 to Sept 2026 Delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners Last updated Oct 21, 2026

How to read these numbers
This result was delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners. Rankings and traffic come from Semrush, Google Search Console, Google Analytics or Ubersuggest, named with each number. Sales and lead figures are reported by the client. Results depend on the business, market and how fast leads are worked.

The short version

Problem, diagnosis, fix, measured result.

The Green and Clean Home Services homepage with a branded service van behind the headline Certified Chimney, Fireplace, Masonry and Cleaning

Mentor-on-the-Lake, OH · Dec 2024 to Sept 2026

Chimney & Home Services Contractor · Mentor-on-the-Lake, OH

Green & Clean Home Services

Starting problemThe website was hacked. Pages threw fatal errors, the code was compromised, and a contractor who lives on phone calls from Google had a site that neither homeowners nor search engines could trust. Every week it stayed broken was a week of lost chimney and duct cleaning calls.

DiagnosisHomeowners search by problem and by town. A chimney company in Mentor-on-the-Lake was invisible to a homeowner in Chardon or Strongsville because nothing on the site spoke to that town or that job. First the site had to be safe. Then it had to answer every search, in every community it served.

What we changedWe cleaned the infection, fixed the fatal errors in code and secured the site, then rebuilt the one page we were cleared to rebuild, the homepage. On top of that came a page per service, 52 service area pages across four counties, twelve blog posts a month and conversion tracking on every call and form.

Measured result

20xfrom 266 in Dec 2024Ranking keywords5,254 by Feb 2026 · Semrush

14.2KGoogle clicks in 16 months3.03M impressions · Search Console

75Keywords in Google's top threeMarch 2026 · Semrush

Estimated organic visits up from 1,220 to 3,034 a month (Semrush, Dec 2025 to Feb 2026)
Organic search the top channel at 6.9K sessions for the last calendar year (Google Analytics 4)

What it meant for the business

Most contractors with a hacked website assume they have to start over and lose a year doing it. Green & Clean did not. We fixed what was broken, rebuilt the page that mattered most and expanded around it, and the site went from compromised to ranking for over five thousand keywords in fourteen months.

The Green and Clean Home Services homepage shown on a desktop monitor

Where it started

A hacked site and a business on hold.

Green & Clean came to us in December 2024 with a website that had been hacked. Pages threw fatal errors, the code was compromised, and a business that depends on the phone ringing had a site that could not be trusted by visitors or by Google.

We inherited the build, so this was not a blank slate. We were cleared to rebuild the homepage, and everything else had to be repaired in place. We removed the malware, fixed the fatal errors programmatically across the site, locked it down and relaunched it fast. Then we started building on top of it.

The Green and Clean homepage banner with service buttons above a band of NADCA, CSIA and other certification badges

The build

Fix it, then expand it.

A home services company does not need a flashy website. It needs a fast, secure site that answers the exact search a homeowner types, in the exact town they live in, and gets the phone to ring.

The homepage was the one page we were cleared to rebuild, so we made it carry the whole business. A top bar with the main and emergency numbers, office hours and 24/7 emergency help. A banner that names every service in one headline with Northeast Ohio right in it. Buttons for services and a free quote, and a certification band with NADCA, CSIA and the other badges homeowners look for before they let someone on the roof.

Chimney work is the core of the business, but the company also cleans air ducts, dryer vents, carpets and upholstery, and does masonry. Each service got its own landing page written to rank on its own, so a search for dryer vent cleaning lands on a dryer vent page instead of a generic homepage. The chimney and fireplace cleaning page became the second most viewed page on the site.

Two phone numbers and 24/7 emergency help on every page.
Certifications up front, where a homeowner decides who to trust.

Google Search Console recommendation showing the dryer vent hose article got 1,266 percent more impressions than usual

Town by town

52 service area pages and twelve blogs a month.

Then we went town by town. We built 52 service area landing pages across Lake, Geauga and Cuyahoga counties and into Medina, ten pages per city, each one tying a real service to a real community. That is how a contractor in Mentor-on-the-Lake shows up for a homeowner searching from Chardon, Willoughby or Strongsville.

A steady blog program, twelve posts a month, answered the questions homeowners search between jobs. One article on installing a dryer vent hose in a tight space jumped 1,266% in impressions in a single week. Technical fixes took site health from 86% to 94%, so Google could crawl every new page cleanly, and conversion tracking on forms and calls meant every page could be judged by the jobs it brought in.

Line chart of ranking organic keywords for greenandcleanhomeservices.com rising from about 266 in December 2024 to 5,254 in February 2026

The results

Dominating the winter.

When we took over, Semrush counted 266 ranking keywords. By September 2025 it counted 1,619. Then chimney season hit. Between December 2025 and February 2026, keywords jumped from 2,961 to 5,254, estimated organic visits went from 1,220 to 3,034 a month, and by March 75 keywords sat in Google's top three.

Search Console shows daily clicks peaking above 130 in March 2026, with 14,200 clicks and 3.03 million impressions over sixteen months. Google Analytics 4 recorded 14,000 active users for the last calendar year, with organic search the largest channel at 6,900 sessions.

The honest part

The engagement ended.

The engagement with Green & Clean ran from December 2024 to September 2026. Search settled from its spring 2026 peak, and the business moved on to another provider. The work above is what the team built and the results it produced while we ran it.

Even through the summer, the slowest season for chimney work, the site was still drawing more than 2,100 Google clicks and 381,000 impressions every three months, on 52 local pages and a homepage that went from hacked to trusted.

At a glance

Green & Clean Home Services, the engagement in brief.

Client

Green & Clean Home Services

Location

Mentor-on-the-Lake, Ohio, serving Lake, Geauga, Cuyahoga and Medina counties

Services

Chimney, fireplace, masonry, air duct, dryer vent, carpet and upholstery cleaning

Platform

WordPress, inherited build

Engagement

December 2024 to September 2026

What we did

Malware cleanup, homepage rebuild, service pages, 52 service area pages, twelve blogs a month, chimney company SEO

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