Cleveland, OH · Launched 2026 Craft Roofing Services
Starting problemCleveland has no shortage of roofing companies. Storm chasers, national brands and decades-old family names all fight for the same searches every spring. Craft was new, with no reviews to lean on yet, no backlinks and no search history. Semrush did not find a single ranking keyword for the domain until May 2026.
DiagnosisThe website had to do two jobs at once: win trust with the homeowners who found it, and give Google a reason to show it in the first place. And because organic search takes months, it needed a paid search path that could ring the phone next week.
What we changedA site where every page has a job. A Roofr satellite estimate in the first screen, a page per service, a Cuyahoga County hub with city tiles and schema markup, ten paid search landing pages with location versions, and a thank-you page that fires conversion tracking so the ad budget is judged by real leads.
Measured result
61xfrom 2 in May 2026Ranking keywords123 by Sept 2026 · Semrush
4Months from first ranking to 123 keywordsGrowth every month since launch
64Referring domains already pointing at the siteUbersuggest · October 2026
- Six service pages and a Cuyahoga County hub with schema markup, live from launch day
- Articles on insulation and HVAC costs already pulling in homeowners researching their home
What it meant for the business
You do not need ten years of history to show up on Google. You need a site built the right way from day one: a page for every service, a page for every area, landing pages that match your ads, and a reason for homeowners to choose you once they arrive. Craft Roofing Services has all four.
