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Client Result · Home Services

Roofing Contractor Website Design: A One-Day Roofer With a Website That Works as Hard

Kingpin Construction is a Geneva, Ohio roofing, gutter and siding company with 337 five-star Google reviews. Their old Wix site undersold a crew that finishes most roofs in a single day. We rebuilt it on WordPress around real job photos, four clear promises and pages built to rank. It now ranks for 48 keywords, the most in the site's history.

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Roofing, Gutters & Siding · Geneva, OH Geneva, OH · Rebuilt summer 2026 Delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners Last updated Oct 21, 2026

How to read these numbers
This result was delivered by Best Website Builder Group in conjunction with Lighthouse Local Growth Partners. Rankings and traffic come from Semrush, Google Search Console, Google Analytics or Ubersuggest, named with each number. Sales and lead figures are reported by the client. Results depend on the business, market and how fast leads are worked.

The short version

Problem, diagnosis, fix, measured result.

The Kingpin Construction homepage with the crowned Kingpin logo and a hero reading One-Day Roof Replacement Geneva, OH · Rebuilt summer 2026

Roofing, Gutters & Siding · Geneva, OH

Kingpin Construction

Starting problemKingpin is the kind of roofer homeowners tell their neighbors about. Four crews, eight to ten roofs a week, most of them finished in a single day, and 337 Google reviews, every one of them five stars. None of that came through online. The business ran on a Wix site with generic stock photography, and for more than two years Semrush never counted more than 16 ranking keywords for it.
DiagnosisThe reputation was real. The website just was not telling the story. A homeowner choosing a roofer is choosing who gets to tear the roof off their house, and the site had to earn that trust in seconds, then make it easy to ask for a quote.
What we changedMoved to WordPress and rebuilt around proof: real crews, real roofs, the credentials and the reviews everywhere. Four promises with no fine print, six service pages with 1,250 or more words of local copy, four county pages, a Roofr quote form and tracking that traces every lead back to the page and the ad that produced it.

Measured result

48from a 16 keyword ceilingRanking keywords, a new high for the domainSeptember 2026 · Semrush
337Five-star Google reviews shown live on the siteHome, reviews and thank-you pages
1,250+Words of local copy on every service pageSix services and a hub
  • Brand ranks #1 for its own name and #2 for its reviews (Ubersuggest, October 2026)
  • Estimated organic visits up to 149 a month from a site that barely registered (Semrush)
What it meant for the business

Kingpin did not need a new story. It needed a website that told the one it already had: real crews, real roofs, one-day installs and a wall of five-star reviews. Now the site matches the business, and search is starting to follow.

The Tear-Off At Seven, Done By Five band on the Kingpin homepage walking through the install day

Where it started

A great roofer with a forgettable website.

An Owens Corning Preferred Contractor with four crews and a wall of five-star reviews was running on a Wix template with stock photos. The brief was clear: move to WordPress, show the real crews and the real roofs, put the reviews everywhere, and build pages that rank across four counties.

The headline on the new site says what makes Kingpin different: one-day roof replacement. Right under it sit the Owens Corning, BBB and VELUX credentials, then the numbers that back it up. One day for most installs, a 50 year manufacturer's warranty, eight to ten roofs every week.

The Kingpin Construction homepage with stat cards for one day installs, 50 year warranty and 8 to 10 roofs a week

The build

Real crews. Real roofs. Real reviews.

From the hero, the page walks through the services, the four promises, a full install day from tear-off at seven to the final walk at four thirty, the complete exterior package, metal roofing and storm damage help. Every section ends with a way to get a quote or call.

Kingpin already stood behind its work. We turned that into four promises that show up across the site: the one-day install, a spotless property with a magnetic nail sweep and full haul-away, a 10 year workmanship warranty on top of the Owens Corning warranty, and a make-it-right promise. Just as important is what the site does not say. No promises of financing, round-the-clock emergency service or same-day repairs, because Kingpin does not offer them. Every claim on the site is one the crews deliver.

  • Real job photos from Kingpin's own crews in place of stock images.
  • Phone in text and a sticky call bar on every mobile page.

Built to rank

Service depth, four counties and tracked leads.

Each service, roof replacement, roof repair, roof inspection, gutters and leafguard, siding and metal roofing, got its own page with at least 1,250 words of real, local copy. County pages for Lake, Ashtabula, Geauga and Cuyahoga connect the business to every town it serves, with Geneva as the consistent home address. The full build was delivered as native Elementor templates the team can edit.

Behind the scenes, the quote form feeds Kingpin's Roofr account, a dedicated thank-you page fires Google Ads conversions, and head scripts handle analytics and call tracking. Every lead can be traced back to the page and the ad that produced it.

Semrush chart showing the old site between 3 and 16 keywords for two years, then climbing to 48 after the rebuild

The results

Two years flat. Now a new high.

For more than two years the old site sat between 3 and 16 ranking keywords. Through summer 2026 that changed: 23 keywords in June, 46 in July and 48 by September, the most the domain has ever ranked for. Semrush now estimates 149 organic visits a month, the brand ranks number one for its own name and number two for its reviews, and the new county pages are starting to show for searches like roofers in Ashtabula.

Launch was not the finish line. After Kingpin's team reviewed the live site, we added a full warranty page, a garage builds and small additions page, a metal roofing section and an insurance help section on the homepage. The services hub was rebuilt into a compact grid of photo tiles, each using the real hero photo from its service page, because the client loves seeing their own work. With the rebuilt site live since late summer, most of its growth is still ahead.

At a glance

Kingpin Construction, the engagement in brief.

Client

Kingpin Construction

Location

Geneva, Ohio, serving Lake, Ashtabula, Geauga and Cuyahoga counties

Services

Roof replacement, roof repair, inspections, gutters and leafguard, siding and metal roofing

Platform

WordPress and Elementor, moved from Wix

Credentials

Owens Corning Preferred Contractor, BBB, VELUX, 337 five-star Google reviews

What we did

Roofing contractor website design, six service pages, four county pages, Roofr quote form, Ads conversion and call tracking

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