Melbourne, FL · Built in 4 weeks Tallow & Tide Co.
Starting problemCustomers who found Tallow & Tide at markets and events loved the product. One local aesthetician started using it as the last moisturizer for her own clients. But there was nowhere online to send anyone. No store, no product pages, no way to reorder, and nothing that explained why tallow, or why theirs.
DiagnosisSmall skin care brands live and die on trust. Shoppers cannot smell the product or feel the texture through a screen, so the site has to do that work: real photos, plain ingredients, and a short path from first look to checkout, in a store that looks as handmade and coastal as the brand itself.
What we changedA design system pulled from the tin, with the warm clay of the labels, an elegant serif and line-drawn florals. Collections organized by the problem a shopper has, product pages with gallery, options and Add to cart above the fold, a store locator, an events page, a wholesale page and a blog that answers the questions people search before they think about tallow.
Measured result
4 wksFrom no storefront to a nationwide storeWooCommerce
Page 1For how long does mosquito repellent lastAbout 720 searches a month · Google, US
47Referring domains for a brand this youngUbersuggest · October 2026
- Needs-based collections for sun, skin and bug protection in the main menu
- Owners can add products themselves on WooCommerce
What it meant for the business
Tallow & Tide went from a product people loved at markets to a nationwide online store with its own look, its own story and a blog that brings in shoppers through Google. The website feels like the brand because it was built from the brand.
