Vero Beach, FL · Relaunched April 2026 Hummingbird Care Services
Starting problemThe owners had one market they wanted above all others: Indian River Shores, the barrier-island community of The Moorings, John's Island and Bermuda Bay, where families expect discretion and the highest standards. The old site drew a hundred to two hundred visits a month and did not speak to that audience at all.
DiagnosisFamilies choosing home care are choosing who will be in the house with someone they love. The site had to feel warm and trustworthy from the first second, then prove it with real people, real programs and real proof, and it had to show up for every service in every community the agency serves, starting with the one that mattered most.
What we changedA brand built around the nest, in deep purple, warm gold and cream, with real caregivers in every section. Indian River Shores built out first, then ten pages per community across three counties. A custom newsroom with downloadable press releases, twelve blog articles a month and a phone number on every screen.
Measured result
2,700from 196 at launchEstimated organic visits a monthSeptember 2026 · Semrush
#1Daily in-home care, Indian River CountyGoogle, US · October 2026
204Service area pagesTen per community · live sitemaps
- Ranking keywords up from 56 at launch to 283 in five months (Semrush)
- 17 news releases and 68 blog articles live, with a downloadable home care handbook
What it meant for the business
Hummingbird told us where they wanted to win, and the site was built to win there first. A brand that speaks to the families of Indian River Shores, pages that answer every service in every community, and a newsroom and blog that keep the trust building. Five months later, that is where most of the traffic and leads come from.
