Painting · Lake County, OhioLake County, OH · Client since 2022Delivered by Lighthouse Local Growth PartnersLast updated Oct 21, 2026
How to read these numbers
Lead and cost figures are tracked in Google Ads or Google Local Services Ads. Sales figures are reported by the client. Results depend on the business, market and how fast leads are worked.
The short version
Problem, diagnosis, fix, measured result.
Lake County, OH · Client since 2022
Painting · Lake County, Ohio
Four Seasons Paint Co.
Starting problemIn 2022, Four Seasons was two painters, Trevor and RJ, doing about $110,000 a year. They were great at the work, but people who didn't already know them had no easy way to find them.
DiagnosisA painting company that only grows by referral grows at the speed of its last job. It needed a way for strangers with a project to find it, and a clear reason to pick it once they did.
What we changedBuilt the website and launched Google Ads, with Local Services Ads part of the mix since. Sharpened the offer with a clear warranty structure and a 30-minute callback promise on every quote request, and we trace every lead back to its source each month.
Measured result
~$1Mfrom about $110K in 2022Annual revenue, on pace for 2026Reported by client
~30Qualified Google leads per monthGoogle Ads and Local Services Ads
$100–$200Typical cost per qualified leadAds and LSA combined
Google Ads and Local Services Ads are the only paid channel bringing in new customers
Every lead traced to its source in a monthly review
What it meant for the business
Roughly nine-fold growth in four years, with one paid channel doing the work and a monthly review that shows exactly where each customer came from.
Starting point
Where they started
In 2022, Four Seasons was two painters, Trevor and RJ, doing about $110,000 a year. They were great at the work, but people who didn't already know them had no easy way to find them.
The work
What we did
We started by building their website and launching Google Ads, and Local Services Ads have been part of the mix since. Over four years we've stayed involved as a growth partner: sharpening the offer, including a clear warranty structure and a 30-minute callback promise on every quote request, and making decisions alongside Trevor and RJ as the company grew.
Every month we go through each lead together and trace it back to Google Ads or Local Services Ads, so we know exactly where new customers are coming from.
The result
What happened
The company has grown roughly nine-fold in four years and is on pace for about $1 million in 2026. Google Ads and Local Services Ads average about 30 qualified leads a month at roughly $100 to $200 each, and they're the only paid marketing actively bringing new customers to the company. Everything else comes from referrals, family and friends.
Next
What's next
We're installing a new measurement system that connects what happens after the lead comes in, like estimates and booked jobs, back to Google. It matters because Google gets better at finding the right customers when it learns from real jobs, not just clicks. We'll update this page as results come in.
At a glance
Four Seasons Paint Co., the engagement in brief.
Client
Four Seasons Paint Co.
Location
Lake County, Ohio
Industry
Interior and exterior painting
Channels
Google Ads and Local Services Ads, the only paid marketing bringing in new customers
Client since
2022
What we did
Website build, Google Ads, Local Services Ads, offer and warranty structure, monthly lead review
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