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Client Result · Home Services

So busy from ads they paused them

A rebuilt website and a relaunch built on what the data taught us produced steady leads, great customer service turned those customers into referrals, and the company has been too busy for ads since.

Fencing · Northeast Ohio Northeast Ohio Delivered by Lighthouse Local Growth Partners Last updated Oct 21, 2026

How to read these numbers
Lead and cost figures are tracked in Google Ads or Google Local Services Ads. Sales figures are reported by the client. Results depend on the business, market and how fast leads are worked.

The short version

Problem, diagnosis, fix, measured result.

Wood privacy fence installed by Signature Fence Design near Mentor, Ohio Northeast Ohio

Fencing · Northeast Ohio

Signature Fence Design

Starting problemSignature Fence Design needed a professional online presence and had no steady source of new customers.
DiagnosisThe first ads ran in the off-season, late fall 2025, and the results weren't there. The data said the campaigns needed rebuilding and a better launch window, not abandoning.
What we changedRebuilt the website for a clean, professional digital presence, studied what the first campaigns taught us, rebuilt them, and relaunched at the start of the second quarter of 2026.

Measured result

~1/dayNew leads in the first month after relaunchGoogle Ads
0Ads needed sinceReferral network keeps the crew full
  • Roughly one new lead a day within a month of the relaunch
  • Referrals from those customers now keep the crew fully booked
What it meant for the business

Steady leads from a rebuilt site and a smarter relaunch, then a referral network strong enough that the company hasn't needed ads since.

Pool fence installed by Signature Fence Design

Starting point

Where they started

Signature Fence Design needed a professional online presence and had no steady source of new customers.

Wood fence build by Signature Fence Design in Lake County, Ohio

The work

What we did

We rebuilt their website and gave the business a clean, professional digital presence. In late fall 2025 we tried ads in the off-season and the results weren't there. Instead of walking away, we studied what the data was telling us, rebuilt the campaigns, and relaunched at the start of the second quarter of 2026.

Finished privacy fence by Signature Fence Design

The result

What happened

Within about a month, the ads were bringing in roughly one lead a day. The owner took such good care of those customers that they turned into referrals, and the referral network has kept the company busy ever since. Today they're busier than their crew can handle, so ads are on hold.

Next

What's next

When they've hired enough workers to keep up, we'll turn the ads back on and be ready to go.

At a glance

Signature Fence Design, the engagement in brief.

Client

Signature Fence Design

Location

Northeast Ohio

Industry

Fencing

Channels

Google Ads, currently paused by choice

Relaunched

Start of the second quarter of 2026

What we did

Website rebuild, ads test in the off-season, campaign rebuild and relaunch

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Want numbers like these? Let's look at yours.

Bring your last few months of leads and sales. We'll find where the system is leaking before you spend another dollar on ads.

20 minutes. No pitch deck. If we're not a fit, I'll tell you.

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